International Marketing Management.
Key information at a glance
Next start of studies:
- Bad Honnef: March / September
- Berlin: April / October
Accreditation: FIBAA accredited
Credits: 60 ECTS
Language of instruction: 100% English
Overview:
Be a key player
You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
Facts about the degree programme:
Degree: Master of Arts (M.A.)
Study model: on campus
Campus: Bad Honnef, Berlin
Programme duration: 2 semesters
Admission: Bachelor’s degree, placement test if necessary, proof of English language skills
Non-Business Graduates: International Management for career changers
Programme Structure:
What you will learn from us:
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
How does the course of studies work?
For our two-semester Master's programme you need a Bachelor's degree with 240 ECTS. If you already have professional experience or take our TASC placement test, a Bachelor's degree with 210 ECTS may be sufficient.
Where you will be studying:
You can pursue our International Marketing Management Master’s degree at the two German campuses in Bad Honnef and Berlin.
Study International Marketing as a Major:
When you major in International Marketing in the International Management Master programme (4 semesters, 120 ECTS), you will deepen your professional skills and your knowledge in the area of General Management.
Admission requirements:
Studying at the IU supports and challenges you. Here is what you need to become part of our university.
- Language skills: English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each range)
- Bachelor's degree in economics (240 ECTS) or
- Bachelor's degree in economics (210 ECTS) + relevant work experience (30 ECTS) or
- Bachelor degree from other fields (210 ECTS) + Path2Master (30 ECTS) or
- Bachelor degree from other fields (210 ECTS) + TASC
- Final grade of at least "Satisfactory" (3.0)
Aptitude Test TASC:
The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IU degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.
Career:
What are my prospects?
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...
- Communication Manager
- Brand Manager
- Marketing Manager
Your career? International!
Whether it is at a global medium-sized company or at a multinational corporation abroad – the IU prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.
The managers of tomorrow
Practical, international orientation and study content tailored to the industries in question – our graduates are in demand among companies in Germany and abroad:
- about 87% of our graduates begin their careers within three months of graduation
- after two years on the job, 80% of them have already obtained a management position
- our graduates also report an average annual rise in salary of 10%, so that after five years they earn about 50% more than when they started out in their careers
