Program tanımları
Master in Marketing and Sales Management.
Formato: Full Time
Modalidad: On Campus
Duración / Créditos: 12 meses / 70 ECTS
Idioma: English
Campus: Barcelona
Presentation.
The Master in Marketing and Sales is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).
Program.
Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.
Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.
Objectives.
Business Intelligence
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
Strategic Vision
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
Executive Skills
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
Course content.
TOTAL CRÉDITOS 70
BARCELONA.
Module 1 - Organizational Management.
- Commercial and marketing planning process in organizations - 5 ECTS
- Market research, information management and decision-making - 5 ECTS
- Financial impact of strategic decisions - 5 ECTS
- Marketing in digital environments - 5 ECTS
Module 2 - Strategic Marketing.
- Creating value in businesses - 5 ECTS
- Delivering customer value - 5 ECTS
Module 3 - Strategic Market Planning.
- Sales and marketing strategies - 5 ECTS
- Customer and Key Account Management: new models of business organization - 5 ECTS
- Business strategies for customer-centric marketing - 5 ECTS
Module 4 - Minor
- Minor- 10 ECTS
Module 5 - Master´s Thesis
- Master´s Thesis- 15 ECTS
The path to excellence.
EAE implements an educational model based on a relationship of trust with the students, where professional ethics and practical learning take centre stage. The pillars that underpin this model can be summarized in the following points:
Our mission is to train professionals to become charismatic leaders not ultimately in terms of being in command, but rather to be influential, lead changes in their companies and transform their organizations. We prepare qualified people with principles and values.
